: Customer Driven Management

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In life and business, there are two cardinal sins.. The first is to act precipitously without thought and the second is to not act at all.

Carl Icahn

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Customer Driven Management

Product Management (Marketing and product development)

Managed customer focused product planning initiative for a new refrigeration product line. This integrated development process used QFD or voice of the customer to determine product attributes and business competencies. The cross-functional approach reduced time to market, improved reliability by 40%, added significant functionality, and enabled doubling the warranty guarantee period.

Developed an innovative premium large capacity refrigerator that far exceeded expectations in market acceptance generating over $100 million dollars in revenue. Handled all market launch and sales. Patent applied for as inventor.

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